Franchise marketing requires a delicate balance of local and national advertising strategies. But many franchise organizations suffer from…
Executive Viewpoints January 9
H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and…
News January 5
In a world awash with data, what matters is not how much you have but what you do…
Features January 5
“Direct to consumer” is so 2022. This year, DTC has a new meaning, or at least an alternate…
Features January 4
The advantages of buying online are clear. For customers, product selection has gone up while prices have gone…
Executive Viewpoints January 4
Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. subscription ecommerce sales will continue to see…
Features January 3
Dollar Shave Club is migrating its homegrown subscription technology to the Ordergroove platform, in partnership with Shopify Plus.…
News December 22
Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for…
News December 16
Lands’ End is partnering with Movable Ink to drive enhanced personalization in its email marketing campaigns with the…
News December 14
