As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’
The ecommerce pandemic party is officially over. Following two lockdown-induced boom years, online retailers that were once investor…
Features January 18
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How Retailers and Brands can Thrive amid High Inflation
With an impending recession and continued high inflation, shoppers are becoming hyper-attuned to how and where their money…
Executive Viewpoints January 13
Five Below Plans to Convert 400 Stores to Higher-Price Format
Five Below, the value retailer targeting the tween and teen markets, plans to open more than 200 stores…
News January 11
Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’
Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut…
News January 11
Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston
Johnny Earle always enjoyed the process of creating — even more so than the outcome. It’s the reason…
Features January 11
Most Brands and Retailers are Wasting Ad Spend on National-Local Cannibalization
Franchise marketing requires a delicate balance of local and national advertising strategies. But many franchise organizations suffer from…
Executive Viewpoints January 9
H&M Debuts Sustainability-Focused Experience on Roblox
H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and…
News January 5
How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve
In a world awash with data, what matters is not how much you have but what you do…
Features January 5Top Stories
