Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why
Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to…
Features February 21
Latest In: Marketing
New Fresh Market Offering Brings Together Retail Media and Livestreaming
Specialty food retailer The Fresh Market is expanding its partnership with video commerce platform Firework to launch what…
News February 17
The Future of Commerce is Shoppable Video — and it’s Already Here
Remember the dawn of ecommerce? The very concept of entering credit card details into a website was so…
Executive Viewpoints February 17
Homedics CMO Reveals 6 Major Truths About Modern Marketing
Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American…
Features February 17
Vivienne Tam Brings NYFW Runway Show to the Metaverse
International fashion brand Vivienne Tam hosted an immersive metaverse experience at New York Fashion Week (NYFW) alongside its…
News February 15
Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s
With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered…
Features February 14
5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos
Craig Dubitsky is behind some of the most disruptive CPG brands of the last decade — he founded…
Features February 14
How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)
As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty…
Features February 10
Here’s what a Low-Risk Ecommerce Business Plan Looks Like in 2023
The likelihood of internal or external factors causing lower-than-expected profits or threatening a business’ existence is known as…
Executive Viewpoints February 10Top Stories
