TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators
TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses…
News February 9
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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation
When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept,…
Features February 9
How Retailers Should Deal with Digital Advertising Inflation in 2023
The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand…
Executive Viewpoints February 8
Shipt Debuts Small Business Accelerator Program in 5 Cities
Shipt will reinforce its commitment to expanding food access and supporting local businesses with LadderUp, an accelerator program…
News February 7
With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Macroeconomic forces — from inflation to corporate layoffs and the unknown impacts of a recession — are creating…
Features February 7
Commerce Media Doesn’t Have to Relive the Sins of Programmatic’s Past
Commerce media is hitting its stride from a growth and momentum standpoint, but there’s a flipside to that:…
Executive Viewpoints February 6
IKEA Focuses on Famed Photographer Annie Leibovitz to Record ‘Life at Home’ Around the World
Ingka Group, the largest IKEA franchisee, has named Annie Leibovitz as the 2023 IKEA Artist in Residence, charged…
News February 3
Performance Privacy is the Linchpin for a New Age of Marketing
In 2021, global digital advertising spend hit $455.3 billion and is projected to reach $646 billion by 2024.…
Executive Viewpoints February 3
ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster
ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand…
News February 2Top Stories
