Vivienne Tam Brings NYFW Runway Show to the Metaverse
International fashion brand Vivienne Tam hosted an immersive metaverse experience at New York Fashion Week (NYFW) alongside its…
News February 15
Latest In: Marketing
Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s
With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered…
Features February 14
5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos
Craig Dubitsky is behind some of the most disruptive CPG brands of the last decade — he founded…
Features February 14
How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)
As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty…
Features February 10
Here’s what a Low-Risk Ecommerce Business Plan Looks Like in 2023
The likelihood of internal or external factors causing lower-than-expected profits or threatening a business’ existence is known as…
Executive Viewpoints February 10
TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators
TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses…
News February 9
Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation
When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept,…
Features February 9
How Retailers Should Deal with Digital Advertising Inflation in 2023
The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand…
Executive Viewpoints February 8
Shipt Debuts Small Business Accelerator Program in 5 Cities
Shipt will reinforce its commitment to expanding food access and supporting local businesses with LadderUp, an accelerator program…
News February 7Top Stories
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