Sephora, TikTok Partner to Guide Diverse Beauty Brands in Successful Content Creation
Sephora, TikTok and the Digitas agency have launched a guide to the world of creator content for founder-led…
News March 13
Latest In: Marketing
Social Commerce is Taking Off. Here’s How it Gets to the Next Level
Social commerce is the latest frontier for brands looking to spur sales and boost revenues. The segment, which…
Executive Viewpoints March 10
For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the…
Features March 9
The New CPG Playbook: Embrace Product, Marketing and Experience Innovation to Drive Growth
Two CPG experts, who also will be speaking at the Retail Innovation Conference & Expo this June in…
Features March 7
Qurate Retail Names Finance Veteran as Permanent CFO
Qurate Retail Group, parent company of brands including QVC, HSN and Zulily, has hired Bill Wafford as its…
News March 1
It Pays to Try Your Luck at Digital Branding as a Cash Business
If a consumer has a $5 bill burning a hole in their pocket, will they spend it on…
Executive Viewpoints March 1
Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden
Ikea’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The…
News February 24
The Rise of the Retail Media Network and What it Means for Luxury Retail
Retail media networks are digital platforms that allow retailers to monetize their customer data by selling targeted advertising…
Executive Viewpoints February 24Top Stories
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