Latest In: Marketing

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Serta Simmons Names New C-Level Marketing and Innovation Execs

Serta Simmons Bedding (SSB) has gone outside its own ranks for its latest executive appointments. The brand named…

News April 13
Coegi Elise Stieferman Executive ViewPoints marketing

How to Drive Wine Sales in 2023 with Digital Marketing

How can your wine brand stand out among thousands of competitors? It’s about more than having the most…

Executive Viewpoints April 13
Retail Media+ The Home Depot

Home Depot Promotes Insider to New Retail Media and Monetization Post

The Home Depot has named Melanie Babcock to the new position of VP, Retail Media+ and Monetization, responsible…

News April 12
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AI in Retail: We had Questions; Human Experts (not ChatGPT) Provided the Answers

Editor’s note: This is the fifth and final article in our series on AI in retail (though we’ll…

Features April 11
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How ChatGPT can Help Fashion Brands Move Faster with Automation

Fashion brands operate in a highly competitive environment, and need to stay on top of the latest trends…

Executive Viewpoints April 10
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Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy’

Many shoppers are cutting back their spending under the weight of more than a year of inflation, but…

Features April 7
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Coach's Tabby-inspired metaverse experience (Source: Coach)

Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations

Just one year ago the business world was ablaze with the potential of the metaverse — new virtual…

Features April 4
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Walmart has revamped its website and app experience to focus on product discovery.

Walmart Rolls out New Discovery-Based Online Experience

Walmart has revamped its digital storefront to give customers “a sleek new look and experience that offers a…

News April 3
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MYOS Pet

Myos Pet Increases AOV 23% with ‘Conversational Commerce’ Service

More than 66% of U.S. households own a pet, according to the APPA National Pet Owners Survey. These…

Features April 3
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