Zeropark Helps Retailers Optimize Their Brand Advertising
Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient…
News May 18
Latest In: Marketing
5 Tips to Improve Retail Pay-Per-Click Results
While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2%…
Executive Viewpoints May 18
Is Retail Media the New Walled Garden and is that a Bad Thing?
With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled…
Executive Viewpoints May 16
Hey Alexa, How Can Marketers Personalize Content for You?
By the end of this year, more than 200 million smart speakers are expected to be sold globally,…
Executive Viewpoints May 15
Bluestar Alliance Buys Scotch & Soda’s U.S. Business
An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based wholesale and retail business assets of…
News May 12
Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the…
Features May 12
How to Effectively Use Branding in Your Explainer Videos
Nowadays, video content has become the ultimate tool for any company wanting to stay relevant and keep potential…
Executive Viewpoints May 12
Shoppers Seeking Comfort and Self-Expression Will Smash the Piggy Bank for a Splurge Purchase
Shoppers are cutting back in the aggregate as they brace themselves for economic headwinds, so the conventional wisdom…
Features May 10
Foot Locker Names Nike Exec to Lead Latino-Focused WSS Banner
Foot Locker has named Blanca Gonzalez as SVP and General Manager of its WSS banner, effective May 15,…
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