Interactive Video Advertising Draws in New Lottery Players
When lottery winners win major jackpots, we often wonder — where did they buy their ticket? How did…
Executive Viewpoints July 21
Latest In: Marketing
3 Technologies That Are Transforming the Ecommerce Experience
Flat. Boring. Uninspiring. These are words often used to describe ecommerce sites, despite the rapid evolution of digital…
Features July 21
Retailers Take Note: Generative AI is Killing the Single Voice of the Brand
Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while…
Executive Viewpoints July 20
Exec Q&A: ‘Retailers Can’t Build a Billion-Dollar Media Business if they Don’t Want to Show Ads’
Conversations around retail media of late have tended to focus on the “external opportunity” — that is, chances…
Features July 19
Customer Base, Digital Capabilities and Strategic Synergies are Driving Valuations in DTC Mergers and Acquisitions
The mergers and acquisitions market remains strong for direct-to-consumer firms that operate across a spectrum of channels, but…
Executive Viewpoints July 18
Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On
Dufry has teamed up with AR tech solution Perfect Corp. to offer in-store and web-based virtual makeup try-on…
News July 17
IoT in Retail: Top 5 Use Cases and Real-Life Examples
Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers…
Executive Viewpoints July 17
Capitalizing on Retail Trends with Footfall Data
Maximizing store performance will always be a priority to retailers and commercial real estate companies but, as important…
Executive Viewpoints July 17
Albertsons Teams with Meta to Reinvent the Digital Circular
The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling…
News July 14Top Stories
