Latest In: Marketing

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Customer Base, Digital Capabilities and Strategic Synergies are Driving Valuations in DTC Mergers and Acquisitions

The mergers and acquisitions market remains strong for direct-to-consumer firms that operate across a spectrum of channels, but…

Executive Viewpoints July 18
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Dufry is bringing virtual makeup try-on to its airport locations.

Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On

Dufry has teamed up with AR tech solution Perfect Corp. to offer in-store and web-based virtual makeup try-on…

News July 17
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IoT in Retail: Top 5 Use Cases and Real-Life Examples

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers…

Executive Viewpoints July 17
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Capitalizing on Retail Trends with Footfall Data

Maximizing store performance will always be a priority to retailers and commercial real estate companies but, as important…

Executive Viewpoints July 17
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Alberstons is bringing its digital coupons to social media in partnership with Meta.

Albertsons Teams with Meta to Reinvent the Digital Circular

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling…

News July 14
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What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts:…

News July 14
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Amazon once again marked its biggest Prime Day ever.

Prime Day 2023 Marks Biggest Day of Sales in Amazon History

July 11, 2023, the first day of Amazon’s annual Prime Day sale, was not just the largest single…

News July 13
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Dollar General adds a cash-back rewards program.

Dollar General Continues to Build Out Financial Offerings with Cash-Back Rewards

Dollar General has added a cash-back rewards program for its customers in partnership with the Ibotta Performance Network.  Dollar…

News July 13
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Target Promotes 17-Year Veteran to Chief Marketing Officer

Target has named Lisa Roath as its new EVP and Chief Marketing Officer. Reporting to EVP and Chief…

News July 12
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