What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart
Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts:…
News July 14
Latest In: Marketing
Prime Day 2023 Marks Biggest Day of Sales in Amazon History
July 11, 2023, the first day of Amazon’s annual Prime Day sale, was not just the largest single…
News July 13
Dollar General Continues to Build Out Financial Offerings with Cash-Back Rewards
Dollar General has added a cash-back rewards program for its customers in partnership with the Ibotta Performance Network. Dollar…
News July 13
Target Promotes 17-Year Veteran to Chief Marketing Officer
Target has named Lisa Roath as its new EVP and Chief Marketing Officer. Reporting to EVP and Chief…
News July 12
Ready to Go Global? Ask These 5 Questions First
In 2024, retail sales worldwide are expected to reach $30.6 trillion, a 4.3% increase over 2023 and the…
Features July 11
How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla
Today begins what has become one of the biggest shopping events of the year — Amazon’s annual Prime…
Features July 11
AWS to Invest an Additional $7.8B to Expand Ohio Facilities
Amazon will invest an estimated $7.8 billion by 2030 to expand its data center operations in Ohio, marking…
News July 7
The Rise of Lo-Fi Content: What it is and Why it’s Dominating Influencer Marketing
Since the earliest days of online influencers in the late 2000s, internet stardom has taken many forms. From…
Executive Viewpoints July 7
Is Selling on Amazon the Cure for High Customer Acquisition Costs?
As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their…
Features July 7Top Stories
