How REN Clean Skincare Reimagined Loyalty by Making Shoppers Part of its Sustainability Journey
Loyalty has grown in importance alongside customer retention, with a strong loyalty program and company values both remaining…
Features May 25
Latest In: Loyalty
How to Fix Your Loyalty Program’s Dispersed Data Problem
Loyalty programs can increase revenue by 15%-25% each year, according to McKinsey, which is why brands prioritize these…
Executive Viewpoints May 23
Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of…
Executive Viewpoints May 23
RICE 2022: Why Target Brought a Touch of ‘Tar-zhay’ to Grocery Sales
Target was a model of agility during the pandemic, quickly expanding BOPIS and curbside pickup operations, and leveraging…
Features May 16
RICE 2022 Keynote: How to Turn Word of Mouth Into a Mighty Marketing Weapon
As a marketing tool, word of mouth outperforms paid advertising on multiple levels, according to Jonah Berger, a…
Features May 12
Gamification is Experiencing a Renaissance — Here’s How Retail Marketers Can Take Advantage of it
It’s becoming harder for retail brands to reach their audiences as consumers continue to use a mix of…
Executive Viewpoints May 9
As Buyout Rumors Persist, Kohl’s Beefs up Cardholder Benefits
Kohl’s is rolling out updates to its Kohl’s Rewards program nationwide that will provide Rewards members who use…
News May 3
Walmart+ Expands Fuel Discounts to More Than 14,000 Gas Stations Nationwide
Walmart is expanding its Walmart+ benefits by adding discounts of up to 10 cents per gallon at more…
News April 27
LookHUMAN Debuts NFT-Based Rewards Program
Pop culture-focused print-on-demand platform LookHUMAN has rolled out a new rewards program that allow customers to earn non-fungible…
News April 26Top Stories
Latest Podcasts
Latest Resources
