JCPenney Aims to Give $500 Million Back to Customers with Revamped Rewards Program
JCPenney is the latest retailer to reconfigure its rewards program with the debut of a simplified loyalty offering…
News April 17
Latest In: Loyalty
Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric
Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and…
Executive Viewpoints April 16
Primark President: ‘Our Business is Set Up for People to Grow Into’
Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers…
Features April 12
Wow Bao Links Loyalty Program to New Roblox Experience
Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is…
News April 10
Balancing Customer Loyalty in an Age of Growing Business Costs
Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through…
Executive Viewpoints April 10
L.O.L. Surprise! Parent Company Goes DTC, Debuts Loyalty Program
MGA Entertainment, the company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched…
News April 9
From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising
Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40%…
Features April 9
Next-Gen Co-Brand Cards are Tailored to You, by You
In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the…
Executive Viewpoints April 9
CVS Health Identifies Closed-Loop Feedback as its Customer-Centricity Unlock
Today’s consumers are asked to rate their experiences multiple times per day. You can hit a smiley face…
Features April 8Top Stories
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