Rather than Recline into Old Age, La-Z-Boy is Reinvigorating its Brand for Today’s Consumers
Getting older is hard — humans know it, and so do brands. But unlike humans, brands don’t have…
Features June 5
Latest In: Business Intelligence
How Observability Helps Retailers Ensure Digital Storefronts are Always Open
Ecommerce is a 365-day business, and websites have to be up and running 24/7 — especially on peak…
Executive Viewpoints June 5
Best Practices to Level Up Your SMS Marketing Strategy
2022: the year of SMS marketing. With cookies continuing to diminish, brands understood the need to gather more…
Executive Viewpoints June 2
The ABCs of a Successful Back-to-School Shopping Season
The back-to-school (BTS) season, which had traditionally been confined to August and early September, has been expanding as…
Features May 30
‘New to Brand’ is Retail Media’s Superpower Metric
In today’s competitive landscape, it’s more important than ever for brands to have a clear understanding of how…
Executive Viewpoints May 26
Tanger Outlets to Enhance Loyalty Program with Customer Engagement Solution
Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver…
News May 22
First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing.
Digitally native brands have long thrived on using channels like social media and tools like retargeting to find…
Executive Viewpoints May 22
How Touchland Uses Data to Drive Brand Expansion
A strong foundation supports the DTC brand’s booming business across all channels
Features May 18
How Walmart+ SVP Plans to Get ‘Most of America’ to Join the Membership Program
The debut of the Walmart+ membership program in September 2020 was a significant departure for the retailer. “We…
Features May 16Top Stories
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