In the AI Era, Metrics-Based Boosting is Still Key to Ecommerce Success
The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and…
Executive Viewpoints February 11
Latest In: Business Intelligence
Are You Bringing Brick-and-Mortar Friction into Ecommerce?
As ecommerce solidifies its position as a critical revenue growth driver for brands, organizations must reevaluate their operations…
Executive Viewpoints February 3
Sink or Swim: How Digital Transformation will Determine Company Success (or Failure) in 2025
As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty –…
Executive Viewpoints January 30
Unlocking AI’s Potential for Retail Advertising
In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a…
Executive Viewpoints January 28
Walmart Adds In-Home Customer Tests to its Suite of Insights Tools for Suppliers
Walmart Data Ventures — the business unit within Walmart that leverages the retailer’s vast data resources to offer…
News January 22
Why People-Centered Design will be One of 2025’s Hottest CX Trends
Some 2025 retail design trends are easy to predict; for example, it’s a good bet that artificial intelligence…
Features January 22
Thinking Locally to Drive PoS and Expansion Campaigns
Your brand has had great success at home, and now you want to duplicate that in additional markets,…
Executive Viewpoints January 22
Five Trends Poised to Shape the Future of Digital Experiences in 2025
As digital experiences have evolved over the past few years, personalization and emotional connection have become central to…
Executive Viewpoints January 16
How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App
The customer-facing mobile app for Dick’s Sporting Goods has come a long way since its debut in 2021.…
Features January 12Top Stories
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