Are Retailers Meeting Today’s “Empowered Consumers’” Expectations?
Consumers’ expectations of a seamless cross-channel shopping experience are higher today than ever before as increasingly they merge…
News December 22
Latest In: social media
Playd App For iPhone And Android Increases Word Of Mouth; Helps Video Game Retailers Boost Purchase Rates
Concept: Playd is a mobile application that allows users to share their gaming experiences across multiple platforms and…
News December 21Sharing And Referral Strategies Optimize Social Media Presence
Consumers are relying on social networking sites, such as Facebook, Twitter and LinkedIn, to stay connected with friends…
News December 16Socialize The Search Experience To Gain More Fans And Conversions
Social network sites have become the online equivalent of the family living room or local coffee house ―…
Executive Viewpoints December 15How Social Media Customer Feedback Helps Retailers Enhance the Customer Experience
Much is written about social media and its impact on brands and consumer opinions. Even more commentary has…
Executive Viewpoints December 1New Research Predicts A Jolly Holiday For Mobile Commerce
Mobility is the hot-button topic for retailers this holiday season as consumers grow more comfortable browsing and buying…
News November 16Conjugating Mobile: Facebook As Big Brother
The litmus test for the success of any mobile technology is our ability to conjugate nouns and verbs…
News November 10RadioShack Awarded For 2010 Holiday Social Media Program “Holiday Heroes”
RadioShack was recently honored for a holiday social media program during the Fifth Annual Forrester Groundswell Awards. The…
News November 3The Optimized Mobile User Experience
Convergent Commerce Series, Part II Mobile commerce has quickly advanced past a cut-and-paste of a retailer’s ecommerce site—it…
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