Latest In: Rufus

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From Alexa to ChatGPT: The AI Shopping Race is Rewriting Retail Media

In the last few weeks, Amazon embedded an AI shopping assistant into its search bar, OpenAI launched product…

Executive Viewpoints May 26
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Amazon Adds AI-Powered Q&A Feature at Key Point in Shopper Journey

Amazon, which is testing short-form AI-generated audio summaries on select product detail pages (PDPs), has added a feature…

News April 29
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The Evolution of Marketplaces and the Impact of Agentic AI for Retailers and Ecommerce

Marketplaces have been redefining retail for more than two decades, but we are now at a major inflection…

Executive Viewpoints September 24
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Holiday Sales Predictions Vary, but One Thing is Clear — AI will be a Winner

Sales forecasts from Deloitte and Salesforce predict relatively rosy sales this holiday season, but not everyone is predicting…

Features September 18
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From D2C to A2A: How Agentic Shopping is Rewriting Ecommerce Catalog Strategy

Imagine you’re searching for the best shoes for trail running in wet climates. Instead of starting on Google…

Executive Viewpoints September 9
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Amazon has beefed up its visual search offering with the new Lens Live

Amazon Beefs up Lens Visual Search Tool with AI, Rufus

Amazon is taking its Lens visual search to the next level with the debut of Lens Live, which…

News September 3
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Dharmesh Mehta, Amazon’s VP of Worldwide Partner Selling Services at the 2024 Amazon Accelerate conference.

Amazon is Moving Beyond its Own Walls Like Never Before…What Will it Mean for Retail?

The major tech platforms, Amazon included, are often referred to as “walled gardens” because they offer an immense…

Features September 23
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Amazon's AI shopping assistant Rufus is now available for all U.S. shoppers.

Amazon Makes AI Shopping Assistant Rufus Available to All U.S. Shoppers as Prime Day Kicks Off

Amazon has made its generative AI-powered conversational shopping assistant Rufus available to all U.S. customers the day before…

News July 15
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Amazon's new Rufus AI shopping assistant.

As Amazon Launches AI Shopping Assistant, Jassy Predicts AI will Drive ‘Tens of Billions’ in Revenue in Coming Years

Amazon has debuted Rufus, a new generative AI-powered conversational shopping experience, at the same time that it reported…

News February 2
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