Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers
At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy.…
Features September 11
Latest In: Roku
Instacart, Klaviyo Move Closer to IPO Filings
Instacart has moved another step closer to an IPO, filing an S-1 form with the Securities and Exchange…
News August 28
Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game
There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in…
Features August 16
Roku Partnership Enables Purchases Directly from Shoppers’ TVs
Roku and Shopify have partnered to let viewers purchase products from Shopify merchants directly from their TV through…
News July 12
Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.
Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the…
Features July 6
Instacart and Roku Partner to Provide Data Showing Impact of Ad Spend
Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to…
News April 27
Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s
With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered…
Features February 14
Walmart Partners with Straight Talk to Enter Wireless Provider Category
Walmart will serve as the exclusive provider of Straight Talk Home Internet, which offers affordable, prepaid fixed service…
News October 17
Walmart Expands Smart Home Selection with Exclusive Roku Device Partnership
Walmart has launched a selection of exclusive Roku smart home products, including security cameras, video doorbells, lighting and…
News October 13Top Stories
