Roku Debuts Self-Service Ad Manager, Enables Shopify-Powered Checkouts
Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new…
News September 18
Latest In: Roku
Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences
Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove…
Features July 17
Roku Aims to ‘Democratize Access’ to CTV Advertising with New Selling Platform
Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory…
News June 12
How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid
Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive…
Features May 14
Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers
Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access…
News April 2
3 Things Connected TV Can Do that Linear Can’t
This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable)…
Features December 8
Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth
Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest…
Editor's Perspective December 1
Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing
Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new…
News November 29
When Customers Aren’t Holiday Shopping, They’ll be Streaming
The winter holiday season is a critical time for retail. November and December holiday sales average around 19%…
Executive Viewpoints November 21Top Stories
