Great Store Experiences Don’t Mean Making it Disneyland — Invest With Your Brand Ethos in Mind
The past two years have proven that the store is anything but dead. Retail has managed to bounce…
Features October 19
Latest In: ROI
Actions Speak Louder Than Views
When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…
Executive Viewpoints November 12The Emergence Of Data-Driven Concepts In Retail: Measuring ROI/Analytics
As the world re-emerges from stay-at-home mandates, ROI for any brick-and-mortar venture dollar will need to be justified…
Executive Viewpoints June 17
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Performance Marketing Startup Raises $3.7M For U.S. Expansion
Fidzup has raised $3.7 million in funding led by Cap Horn, Turenne Capital and its shareholders. The company,…
News December 1
Qubit Raises $40 Million To Double Engineering Capabilities
Qubit, the digital experience management company that recently helped Nine West boost its email collection by 225%, has…
News February 23
TJX, Guitar Center Optimize Change Management To Maximize ROI
Managing the workplace environment can be stressful for retailers with vast brick-and-mortar presences, especially if they don’t have…
Features January 25It’s The Most Wonderful (And Challenging) Time Of The Year For Retailers
By Yan Krupnik, Retalon The holiday season: It is either the most stressful and costly time of the…
Executive Viewpoints December 28Turning Lemons Into Lemonade: How To Find The Opportunity In Negative Customer Experiences
By Mickael Bentz, Adobe Campaign Social media has provided a digital megaphone for disgruntled customers to publicly shame…
Executive Viewpoints April 27Bridging The Gap Between Retail Marketing And Lasting Customer Experiences
By Mike Shanker, QuickPivot Today, consumers interact with brands differently. According to Gallup, American consumers are vigilant in…
Executive Viewpoints December 8Top Stories
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