The Death of Retargeting and the Advent of In-Session Marketing
Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you…
Executive Viewpoints June 3
Latest In: retargeting
Samsonite Removes Unwanted Online Product Ads, Lifts Return On Ad Spend 141% Via Retargeting
E-Commerce retailers may be unaware of a growing threat to their business: the presence of invasive product and…
Features March 23How To Leverage Site Search Data To Fuel Your Marketing Strategy
By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their…
Executive Viewpoints June 24
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Year-End Review: Retail’s Missteps And Missed Opportunities In 2018
Before we put 2018 in the rear-view mirror, the RTP editors wanted to identify both the retail industry’s…
Executive Viewpoints December 53 Data Strategies Every Retailer Should Have In Their Marketing Playbook
By Chris Parker, ownerIQ We are in very interesting times where all marketing is becoming data-driven and moving…
Executive Viewpoints September 24
57% Of Shoppers Say Retargeting Has No Influence On Online Buying Decisions
Retargeting is one of the most frequently used weapons in a marketer’s arsenal, but a new report strongly…
News July 31
Mobile Retargeting In A Cookieless World
I’ve read countless stories about crumbling cookies in mobile advertising, which typically include a level of fear for…
Executive Viewpoints May 1
St. Frock Achieves 480% Return on Social Spend With Ad Retargeting
When online fashion retailer St. Frock decided to double down on its social media strategy, it expanded on…
Features March 14
Retailers Are Missing The Boat On Retargeting, But They Don’t Have To
Digital ads today tend to follow us around the Internet. One minute you are casually browsing for a…
Executive Viewpoints January 5Top Stories
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