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Latest In: Retail ThinkTank: Featured In Shopper Marketing & CX (2023)

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As the stress of the holiday season reaches its peak, retailers need to focus on the employee experience (EX) to fulfill their brand promise.

Want to Have Great CX This Holiday Season? Focus on Employee Experience First

This is Part 1 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts…

Features October 25
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Retail TouchPoints was onsite at Advertising Week NY to bring you the top takeaways from the biggest names in media, marketing and advertising.

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…

Features October 24
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DTC suncare brand Bask has seen success on Threads by leaning into playful and conversational strategies that drive community engagement.

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched…

Features October 13
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Liquid Death has taken the world by storm. But what is really driving the brand's growth? We explore the strategies and tactics that have made a splash.

Inside Liquid Death’s Killer Growth Playbook

For some, Liquid Death represents an exciting and inspiring example of a CPG brand rewriting the rules of…

Features October 6
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Competition has never been fiercer at retail.

NBCU Exclusive: What One of the World’s Biggest Media Companies Sees Ahead for Retail

As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the…

Features October 4
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Customer loyalty research from Retail TouchPoints reveals that brands are diversifying their toolkits to better resonate online.

How Are Retailers Driving Shopper Retention and Loyalty?

Nearly two-thirds of consumers (65%) say they “love” fewer than three brands, according to a U.S.-based survey conducted…

Features August 30
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Henry Rose partnered with Constellation to reuse and repurpose content for different TikTok ad formats.

How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per…

Features August 30
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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

U.S. ecommerce sales this holiday season are forecasted to reach $273 billion, a 1% year-over-year growth rate, according…

Features August 28
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Kizik CMO Alex McArthur is putting the brand's product innovation at the center of marketing storytelling.

Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’

Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on…

Features August 14
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