Community and Customer Journeys: Inside Brands’ Strategies on Threads
Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few weeks. But that…
Features August 8
Latest In: Retail ThinkTank: Featured In Shopper Marketing & CX (2023)
It’s Barbie’s World, We’re Just Living in It
With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they…
Editor's Perspective August 4
Unraveling Threads: The Hot New Social Network or a Flash in the Pan?
Since its launch on July 5, Threads has taken the media world by storm. To say the reviews…
Features July 21
Exec Q&A: ‘Retailers Can’t Build a Billion-Dollar Media Business if they Don’t Want to Show Ads’
Conversations around retail media of late have tended to focus on the “external opportunity” — that is, chances…
Features July 19
‘Bitter is Better:’ Apothékary’s Unique Approach to Product Education and Packaging
It’s important for brands to stand out, particularly in crowded categories such as wellness, but offering a unique…
Features July 10
How Snipes’ Tech Base Enables it to Master AI and Manage ‘Black Friday Every Week’
European lifestyle brand Snipes kickstarted its U.S. debut in 2019 through the acquisition of KicksUSA, which gave the…
Features July 3
2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement
“The debate is over — retail media is now almost universally recognized as one of the most effective…
Features June 27
UPDATED: Ikea Brings (Really) Big Blue Bag to NYC
Editor’s note: This story has been updated based on recent developments. Ikea will unveil a 19-foot-high interactive version…
News June 8
Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail
From Apple’s new Vision Pro to Emerge haptics, Sensory Enabling Technologies (SETs) continue to open entirely new avenues…
Executive Viewpoints June 7Top Stories
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