Latest In: retail media

Alliance Retail Group independent grocers retail media retail media network swiftly
Alliance Retail Group has launched a retail media network for independent grocers.

Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain…

News April 18
advertising solutions cookie deprecation first-party data retail media retail media network Walmart Walmart Connect Walmart Luminate
Walmart is making its Luminate shopper insights data available in its Connect retail media platform.

Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

For the first, Walmart is bringing together its data insights tool Walmart Luminate — which surfaces the retailer’s…

News April 18
commerce aggregation systems data collaboration Featured heat mapping iab in-store retail media Incremental incrementality retail media retail media networks retail media standardization Retail ThinkTank (2024) Retail ThinkTank: Ecommerce Strategy (2024) Retail ThinkTank: featured in ecommerce strategy (2024) Rise Interactive Smart Carts
To reach the big leagues, retail media needs to standardize.

Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as…

Features April 4
Chase Chase Bank Chase Media Solutions Figg retail media retail media network
Chase has launched a retail media network.

Chase Launches Retail Media Network; Air Canada and Whataburger Among First Set of Clients

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media…

News April 3
in-store retail media non-endemic advertisers offsite retail media retail media retail media network Retail ThinkTank (2024) Retail ThinkTank: Featured in Omnichannel Strategy (2024) Retail ThinkTank: Omnichannel Strategy (2024) Roku tiktok Walmart Walmart Connect
A Walmart Connect TV wall.

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access…

News April 2
Home Depot Retail Media+ Orange Apron Media rebranding retail media retail media network The Home Depot
Home Depot has rebranded its retail media network as Orange Apron Media.

Home Depot Rebrands Retail Media Network as Orange Apron Media

The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known…

News March 29
Google Google advertising Google search Google Search Ads 360 Google Shopping Lowe's offsite retail media retail media retail media networks Retail ThinkTank (2024) Retail ThinkTank: Ecommerce Strategy (2024) Retail ThinkTank: featured in ecommerce strategy (2024)
Google is looking for a bigger piece of the retail media pie.

Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the…

News March 18
bloomingdales executive appointment Macy's Macy's Media Network Macy's Inc retail media retail media network
Macy's Media Network homepage.

Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network, where he will oversee the company’s…

News March 11
c-suite Caper Carts executive departures instacart layoffs retail media
Instacart's Caper Carts division is another area the company hopes to fund "more fully" as it restructures.

Instacart Lays Off 250 in Move to Streamline and Focus on Growing Retail Media Business

Instacart has laid off 250 employees in a move to “reshape” the newly public company, as it looks…

News February 14
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