Simon Rebrands and Expands Online Marketplace Following ‘Phenomenal Growth’
Mall owner Simon has expanded and rebranded its Shop Premium Outlets online marketplace. The site, now called ShopSimon,…
News September 6
Latest In: rebranding
Kohl’s Tries to Win Back Families with New Brand Platform Showcasing Diverse Assortment
Kohl’s is rebranding and using a new brand platform to reaffirm its commitment to families. The struggling retailer…
News September 5
Home Depot Rebrands Retail Media Network as Orange Apron Media
The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known…
News March 29
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push
La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity.…
News August 8
Claire’s Reimagines Visual Identity with New Logo, Branding and Activations
Claire’s has launched Pierced by Claire’s, a reimagining of the retailer’s piercing business that will be supported by…
News July 13
‘Bitter is Better:’ Apothékary’s Unique Approach to Product Education and Packaging
It’s important for brands to stand out, particularly in crowded categories such as wellness, but offering a unique…
Features July 10
What’s In a Name? Overstock CEO on the Value of its Bed Bath & Beyond Rebrand
While some fallen retailers return as “ghost IPs” that exist only to wring the final few dollars out…
News July 5
Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’
When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app…
Features March 31
Rebuilding a Brand to Fit in a Post-Pandemic World
In the spirit of self-reflection and growth, I’ve been challenging my own assumptions, biases and convictions in the…
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