Puma to Debut AI-Powered Interactive In-Store Concierge
This spring at its flagship store in Las Vegas, Puma will introduce AI Store Concierge, a multilingual AI-powered…
News March 23
Latest In: PUMA
Hong Kong-Based Anta Sports Buys 29% Stake in Puma for $1.8 Billion
Chinese sportswear company Anta Sports Ltd. will purchase a 29.06% stake in the Puma brand from Artemis —…
News January 27
Puma Leaps into London Retailing with New Flagship Store
Puma has opened its largest-ever European flagship store on London’s Oxford Street, prime retail real estate that also…
News December 1
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Puma Names Long-Time Adidas Exec as New CEO
Puma has tapped Arthur Hoeld, who held a range of leadership positions at Adidas for more than a…
News April 7
Simon Opens First Premium Outlets Mall in Indonesia
Simon has opened the Jakarta Premium Outlets mall in a suburb of Indonesia’s capital Jakarta, the company’s first…
News March 28
Sustainability and Profitability: How Embedding Sustainability can Boost Business Performance
The retail sector faces significant challenges in achieving sustainability. Industries such as fashion, for example, face significant customer…
Executive Viewpoints December 16
Puma Brings Immersive Entertainment Flagship to Las Vegas
Puma has unveiled a new flagship concept that includes activations, customization services and other tech-powered elements. Located at…
News November 22
Puma Taps Google Cloud, Meta for Personalized Product Images, XR Shopping Experience
Puma is sprinting into the world of advanced ecommerce with new experiences developed in partnership with Google Cloud…
News September 30
Puma Sees 19% Bump in AOV Following Shift to Google Cloud
Puma has moved all of its ecommerce operations to Google Cloud in an effort to improve its online…
News March 6Top Stories
