Goodwill Uses Analytics To Discover Flaws In ‘Super Saturday’ Sales Strategies
While retailers often turn to discounts and sales to drum up consumer interest, a lack of data behind…
News May 13While retailers often turn to discounts and sales to drum up consumer interest, a lack of data behind…
News May 13As spring sends many people outside to work on their lawns and gardens, Kmart is giving these consumers…
News May 3Customer science company dunnhumby has invested in Aptaris, an enterprise marketing and promotions management technology provider, just a…
News April 28Arts and crafts retailer Michaels has entered into a multi-year agreement with Revionics, Inc. to implement its suite…
News April 12By Traci Gregorski, Market Track Apparently shifts in weather patterns have thrown yet another curve ball to the…
Executive Viewpoints April 4In the fast-changing world of retail, the future is never very far away, and preparing for it is…
Features March 22As part of its turnaround efforts, JCPenney implemented the “Get Your Penney’s Worth” campaign in late February, enabling…
Executive Viewpoints March 9Sometimes the simplest solutions yield the most impressive results. Footwear retailer Nine West was able to increase the…
Features February 22ZALORA, an e-Commerce fashion retailer serving Southeast Asia, has onboarded personalization platform provider Evergage to streamline personalization initiatives…
News February 19