Latest In: promotions

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Goodwill Uses Analytics To Discover Flaws In ‘Super Saturday’ Sales Strategies

While retailers often turn to discounts and sales to drum up consumer interest, a lack of data behind…

News May 13
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Kmart Appeals To Gardeners With Lifetime Plant Replacement Guarantee

As spring sends many people outside to work on their lawns and gardens, Kmart is giving these consumers…

News May 3
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Dunnhumby Acquires Stake In Aptaris To Optimize Promotion Analytics

Customer science company dunnhumby has invested in Aptaris, an enterprise marketing and promotions management technology provider, just a…

News April 28
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Michaels Leverages Pricing, Promotions And Markdown Solution Suites

Arts and crafts retailer Michaels has entered into a multi-year agreement with Revionics, Inc. to implement its suite…

News April 12
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Climate Change Blamed For Dampening Retail Sales Of Cold Weather Apparel

By Traci Gregorski, Market Track Apparently shifts in weather patterns have thrown yet another curve ball to the…

Executive Viewpoints April 4
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#CCSeries Webinars Chart Roadmap To Retail’s Future

In the fast-changing world of retail, the future is never very far away, and preparing for it is…

Features March 22
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Will JCPenney’s Newest Sales Campaign Hasten Turnaround Efforts?

As part of its turnaround efforts, JCPenney implemented the “Get Your Penney’s Worth” campaign in late February, enabling…

Executive Viewpoints March 9
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Nine West Boosts Email Collection Rate 225% With Persistence And Discounts

Sometimes the simplest solutions yield the most impressive results. Footwear retailer Nine West was able to increase the…

Features February 22
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ZALORA Brings Personalization Essentials Under One Roof

ZALORA, an e-Commerce fashion retailer serving Southeast Asia, has onboarded personalization platform provider Evergage to streamline personalization initiatives…

News February 19
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