Latest In: promotions

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Facebook/Loyalty Combo Sends Coupons To Friends For Items Just Purchased

Imagine if just a fraction of the 500 million Facebook users connected with just a few of their…

News April 12
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Wal-Mart Price Drops, Channel Transparency Accentuate Impact Of Promo Optimization

Fresh off the discounting frenzy of Black Friday and Cyber Monday, Wal-Mart fired its latest salvo in its…

News December 3
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Latest Promos Leverage Community Engagement, Contests Into Campaigns

Rather than simply kicking off the holiday season with early discounts, some retailers have taken an innovative twist…

News October 29
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Valentine’s Day Promos Show Love For Innovation Beyond Price Discounts

With Valentine’s Day spending projections down to $102.50 from 2008’s $122.98 figure, according to NRF, retailers were looking…

News February 12
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