‘Tis The Season To Tailor Marketing Campaigns To Mobile-Empowered Shoppers
Holiday shoppers are frequently creatures of habit, but as retailers and marketers know, shoppers’ habits are changing. This…
Executive Viewpoints November 26
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Differentiation In A Channel-Agnostic World
The “antennas” of advertisers and retailers are sharply raised as the holiday season rapidly approaches. Smart advertisers and…
Executive Viewpoints November 3
Lionel Trains Engineers Sales And Service Improvements With E-Commerce Upgrade
The biggest name in toy trains now has its e-Commerce operations running on the same track as…
Features October 13Are You Ready For The New Age Of Store Operations?
Results from Retail TouchPoints’ 2014 Store Operations Survey revealed that the top challenges for store operators revolve around: Employee…
Executive Viewpoints July 21Taking Control: How Do We Know What To Make, And When, With Consumers In Charge?
By Matt Laukaitis, SAPÂ Â Large retailers and consumer product manufacturers need to plan close to a year in…
Executive Viewpoints June 8
Adagio Teas Connects The Digital And Physical Worlds With Omnyverse
Up to 86% of shoppers research products online before they visit a store, according to A.T. Kearney. Retailers are…
Features May 28Breaking The Trend: Online Promotions And The Rise In Average Basket Values
By Marko Luhtala, RapidCampaign According to IMRG, the UK’s online retail association, there has been a general downward…
Executive Viewpoints April 17Tween Brands Taps APT To Improve ‘Test And Learn’ Capabilities
Tween Brands, an apparel retailer that operates more than 1,000 Justice stores, has licensed a variety of applications…
News April 7Want To Change How Shoppers See Your Brand? Put Their Needs First
By Alicia Fiorletta, Senior Editor Many retail executives and experts point to Miracle On 34th Street as an example of…
Executive Viewpoints March 17Top Stories
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