The ‘Art’ And ‘Science’ Of GDPR Consent For Retailers
You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the…
Executive Viewpoints February 19
Latest In: privacy
Walking The Line Between Personalization And Privacy
By Yo Delmar, MetricStream 2017 promises significant shifts in retailer tactics as they embrace more intimate conversations, leveraging…
Executive Viewpoints January 27The Cautionary Tale Of Pushing Location-Based Ads
By Danielle Savage, July Systems Location-based marketing has been projected to become the next big thing in mobile…
Executive Viewpoints August 29Should Retailers Monitor Employees Via Workplace Wearables?
A recent Q&A session from The Wall Street Journal spotlighted the emerging usage of wearable electronic devices within…
Executive Viewpoints June 1How The Apple Vs. FBI Scuffle Affects Retailers
Apple and the FBI have been embroiled in a controversial tussle lately that raises issues of consumer privacy.…
Executive Viewpoints February 24The Laptop Is Dead: How Mobile Now Really Means Mobile
By Stephan Schambach, NewStore “The king is dead! Long live the king!” This proclamation dates back to the…
Executive Viewpoints January 4
Does Facial Recognition Technology Cross A Line?
Even if people don’t like to think too much about it, there’s little doubt that we currently live…
Editor's Perspective November 17Does Facial Recognition Technology Cross A Line?
By Adam Blair, Executive Editor Even if people don’t like to think too much about it, there’s little…
Executive Viewpoints November 17
Engaging Millennials Through Proximity Marketing
As the Millennial generation moves out of budget-constrained youth into their higher earning years, their buying prominence will…
Executive Viewpoints August 4Top Stories
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