Latest In: privacy

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Lawsuit Claims Amazon Failed to Alert NYC Store Customers About Biometric Tracking

Amazon is facing a class action lawsuit alleging that the retailer failed to alert Amazon Go customers in…

News March 17
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Google Agrees to Pay Record $391.5 Million, Adjust Data Collection Policies in 40-State Privacy Settlement

Google has agreed to a $391.5 million privacy settlement, the largest in U.S. history, with 40 state attorneys…

News November 15
Alexa Kilroy Executive ViewPoints privacy Triple Whale

Data Privacy and Ad Tracking: The Real-World Implications for Businesses

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Consumer-facing media…

Executive Viewpoints October 25
Dyann Heward-Mills Executive ViewPoints HewardMills privacy

Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky…

Executive Viewpoints May 25
Executive ViewPoints MobStac privacy Sharat Potharaju

QR Codes: Your Key to Improving the Retail Customer Experience

If you’ve been out to eat some time during the past year, chances are you’ve scanned a QR…

Executive Viewpoints July 16
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Consumer data privacy

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…

Features March 25
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How To Preserve Customers’ Trust: Build A ‘Privacy-First’ Culture

Building trust lies at the heart of modern retailing: 57% of global marketing leaders point to data security,…

Features February 5
Deloitte Featured privacy promotions transparency

75% Of Shoppers Will Share Data For Deals, So Let Them Know It’s Worth Their While

Consumers don’t put a lot of trust in retailers to handle their data with care: just 5% place…

News December 13
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Privacy Paradox: 86% Of Consumers Want Opt-Out Control, But 56% Value Personalized Offers

Shoppers in emerging markets are embracing friction-reducing technology at a rapid pace — but they also are very…

News March 18
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