Are Beacons In Your Company’s Future?
Beacons were a very hot topic at this year’s NRF BIG Show, largely due to the buzz surrounding…
Executive Viewpoints January 22
Latest In: Mobile Marketing
Your Location-Based Marketing Playbook
Photo courtesy: Digby If you were at NRF’s 2014 BIG Show, you know that location was a hot…
Executive Viewpoints January 21The RTP Team Gives The Scoop At #NRF14 (Day 1)
At the conclusion of the first day of the NRF Big Show 2014, Retail TouchPoints editorial staff members shared their…
Executive Viewpoints January 15Relevant Mobile Marketing Triggers More Purchases
Retailers have the opportunity to connect with consumers in real time, through their personal mobile devices. But for…
Features December 31Macy’s Deploys ShopBeacon In New York City, San Francisco
Shopkick, which provides an online shopping and gamification app, has partnered with Macy’s to deploy the shopBeacon transmitter…
News November 25When It Comes To Mobile Marketing, Location Is EVERYTHING
You know the old saying: it’s all about location, location, and oh yeah, location. And it seems like…
Executive Viewpoints November 5Sport Chalet Hires Cappello Capital As Financial Advisor
Sport Chalet, a specialty sporting goods retailer, has selected investment banking firm Cappello Capital Corp. as its exclusive…
News September 27220,000 Reasons To Love Belk’s 125 Days Of Prizes
By Sara Kowal, VP of Innovation, ePrize When Southern retailer Belk, realized it was quickly approaching its 125th…
Executive Viewpoints September 2440% Of Consumers Shop Online To Avoid Uninformed Associates
Nearly 50% of consumers believe their personal mobile devices are more efficient than store associates in helping them…
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