Macy’s, Walmart, Staples Enhance Relevance Of Mobile Ads
By using real-time shopper data to serve up mobile ads that are relevant to each customer’s unique journey,…
News March 31
Latest In: Mobile Marketing
Mobile Grabs Lion’s Share Of Go-Forward Marketing Dollars
Retail marketers, following the lead of mobile-happy consumers, are definitely showing their love for mobile as a marketing…
News March 3
‘Tis The Season To Tailor Marketing Campaigns To Mobile-Empowered Shoppers
Holiday shoppers are frequently creatures of habit, but as retailers and marketers know, shoppers’ habits are changing. This…
Executive Viewpoints November 26
Apps Still Struggling: Only 30% Of Consumers Use Them To Make Purchases
While smartphones and other mobile devices continue to increase their influence on the retail purchase process, whether the…
News November 10
RetailNext Acquires Pikato To Enable Personalized Mobile Engagement
On the heels of receiving $125 million in funding in the spring of 2015, RetailNext has acquired Pikato,…
News October 13Text Messaging Is The Bedrock For Better Mobile Engagement
By Rob Hammond, Syniverse Mobile’s effect on both marketing and customer relationship management, has been as disruptive as…
Executive Viewpoints June 5
5 Ways Location-Based Services Are Transforming The Retail Industry
Not long ago, when we spoke of location-based services and retailers, it was with a note of caution.…
Executive Viewpoints April 21
Cross-Device Targeting Becomes Top Mobile Marketing Priority For 2015
More than half (58%) of retail executives and ad agencies point to cross-device targeting as their most important…
News April 21
Apple Watch Presents Retailers With More Opportunities For Real-Time Engagement
Mobile has become a critical channel for retailers to connect with consumers more directly, whether they are at…
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