Illuminating Tips For Brighter Beacon Marketing
By Daniel Dreymann, Mowingo While beacons are providing a better way for marketers to engage customers in their…
Executive Viewpoints March 9
Latest In: Mobile Marketing
Holiday Marketing To Younger Shoppers
By Alicia Fiorletta, Senior Editor Young shoppers are savvy, empowered and ready to buy. So how can you…
Executive Viewpoints November 18The 4 Things To Know Before Launching Your First Beacon Deployment
By Marc Ferrentino, Nomi Unless you’ve been hiding under a rock, you’ve probably been bombarded with the hype…
Executive Viewpoints July 11iBeacon And The Emergence Of The Smart Store: 5 Approaches To Customer Loyalty
By John Bee, White Space Retailers are going through one of the biggest shifts in consumer behavior. E-Commerce…
Executive Viewpoints June 6Hidden Valley Engages Busy Moms With Mobile Campaign
Hidden Valley Ranch is partnering with Rich Media Messaging (RMM) company Iris Mobile on a new mobile campaign…
News June 3Effective Mobile Engagement: Executive Summary
By Ross A. Haskell, Director, BoldChat Products, LogMeIn LogMeIn recently released new research based on the survey responses…
Executive Viewpoints April 17
How Kenneth Cole And Tesco Use Beacon Marketing
Innovative businesses, such as Kenneth Cole, Tesco and Aloft Hotels, are using beacon technology to create more compelling,…
Features April 16Beacons For Beginners: 6 Things You Need To Know
You’ve probably been hearing about beacons a lot lately. Even Retail TouchPoints has covered the beacon space through…
Executive Viewpoints April 15Keys To Successful Mobile Marketing Throughout The Year
Although the holidays are the busiest season, retailers must build and cultivate a network of relationships with their…
Executive Viewpoints January 23Top Stories
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