Mobile Helps Mondelēz International Spark Brand Stories
In today’s mobile marketplace, compelling marketing and communication strategies must connect directly to consumers’ devices. During the OMMA…
News July 18
Latest In: Mobile Marketing
Impact Mobile And Star Micronics Launch Mobile Marketing Solution
Impact Mobile, a provider of end-to-end mobile marketing solutions, and Star Micronics, a small printer manufacturer, are partnering…
News June 12Making The Most Of Mobile Messaging With Action Analytics
Mobile’s “always on” connectedness and highly personal nature makes it a perfect channel for retailers to boost engagement…
Executive Viewpoints June 3The Role Of SMS In The Digital Marketing Mix
Increasing customer engagement drives revenue, as every multichannel marketer knows. And email marketing continues to hold its own…
Executive Viewpoints June 3Staples Exec Shares Insights On Mobile Marketing
Consumers are leveraging their mobile devices more frequently to browse inventory and complete purchases. As a result, retailers…
News May 15Tackling The Personalization Imperative
Following is Part 1 of the Retail TouchPoints series focused on Personalization Strategies That Work. In the…
News April 30Rock Creek Drives Email Opt-Ins With Text Message Marketing
To create a consistent and compelling brand experience, retailers must ensure that consumers can connect with them at…
News April 19E-Tailing Group Study Shows 72% Of Retailers Now Sell Through Mobile
Nearly three quarters (72%) of surveyed retailers currently sell through mobile, according to a Q1 2013 study from…
Features April 18C. Wonder, Gap.com Named As Finalists For The 2013 eTail Awards
Next month four retailers will receive eTail Best-in-Class Awards in the following categories: Mobile Commerce/Mobile Marketing; Social Media;…
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