Latest In: mobile engagement

Top Articles Of 2012: Customer Engagement Piques Readers’ Interest

Retailers continue to commit substantial investments in new engagement strategies that help them connect with consumers. In July…

Zynga And Honda Launch Reward-Based Mobile Advertising Campaign

Honda has rolled out a new mobile advertising campaign with Zynga, a provider of social game services, to…

Mobile POS: Changing The Way Retailers Think About Payment

This is Part III of Retail TouchPoints’ payment update, a three-part report uncovering the latest developments in EMV,…

Taking A Bite From The Mobile Industry Times are changing and retailers who fail to meet the needs…

Study Indicates 70% Of Retailers Adding Technology-Enabled Touch Points; In-Store Mobile Commerce On The Rise

Due to advanced smartphone technology, today’s consumers have new, expanded access to product information at any time. Faced…