Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook
Walmart is the first retailer to test out TalkShopLive’s new “shoppable simulcast” feature, which allows brands to broadcast…
News June 20
Latest In: Meta
Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers
Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover,…
News May 18
Walmart, Amazon, Meta Showcase Support for SMBs with New Data, Services
As National Small Business Month kicks off, some of the biggest names in U.S. commerce — including Walmart,…
News May 2
Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions
As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more…
News April 27
Building a Retail Media Business that Stands the Test of Time
Retail media is one of the fastest-growing channels in the digital advertising space. In the U.S. market, 2023…
Executive Viewpoints March 31
Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers
Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta…
News March 28
TikTok CEO, Facing Congressional Grilling, Touts U.S.-Based Data Protection Unit
TikTok CEO Shou Chew, testifying on March 23 before the House Committee on Energy and Commerce, pushed back…
News March 23
How Twitter’s New Cannabis Advertising Policy is Reshaping the Industry’s Future
One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due…
Features March 20
Facebook Parent Meta to Lay Off 10,000 Employees, Close 5,000 Open Job Postings
Following layoffs of 11,000 workers in November 2022, Facebook parent company Meta announced on March 14 that it…
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