How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS
Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to…
Features March 1
Latest In: Meta
Using AI to Build a More Creative, Strategic Future for Marketers
Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and…
Executive Viewpoints February 20
Meta Outlines Proactive Approach to Labeling AI-Generated Content
Content created with Meta’s generative AI tools already automatically receives an “Imagined with AI” label, but the company…
News February 8
Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1
7 Stories that Shaped 2023 — and What They Foretell for 2024
The editors of Retail TouchPoints are sharing our picks for the seven most consequential stories of 2023. As…
Features December 21
Meta Preps to Bring Threads to Privacy-Conscious Europe as Musk Tells Fleeing X Advertisers to ‘Go F—’ Themselves
Meta is ready to launch its Twitter/X-competitor Threads in Europe this month, The Wall Street Journal reports, citing…
News December 1
Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases
[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta…
News November 13
Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’
It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific…
Features November 3
UPDATE: Meta’s New Generative AI Features Now Available to Advertisers
Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New…
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