$8M Well Spent? The Ads that Scored (and the Ones that Fumbled) at Super Bowl LIX
Sunday’s Super Bowl LIX faceoff between the Philadelphia Eagles and the Kansas City Chiefs was action-packed from start…
Features February 10
Latest In: Meta
Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience
The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram…
Executive Viewpoints February 6
AI Successes from L’Oréal, Lowe’s and Walmart Bring Context to the AI Conversation
Artificial intelligence has, not unsurprisingly, been a headline topic at the NRF Big Show, and NVIDIA is undoubtedly…
Features January 13
Meta Debuts Experiential LA Pop-Up for its Ray-Ban Smart Glasses
Meta has opened a pop-up shop in Los Angles dedicated to its Ray-Ban smart glasses. Called the Meta…
News November 12
4 Rules for Maximizing Creator Investments from Top Influencer Your Rich BFF
Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s…
Features October 29
Puma Taps Google Cloud, Meta for Personalized Product Images, XR Shopping Experience
Puma is sprinting into the world of advanced ecommerce with new experiences developed in partnership with Google Cloud…
News September 30
FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections
The Federal Trade Commission (FTC) has issued a damning new report on the data collection and use practices…
News September 20
Meta Unveils New Ad Tools to Help Brands Drive Holiday Sales
With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta…
News September 16
It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy
At the height of the COVID pandemic the might of ecommerce was laid bare. In November 2021 the…
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