Social Commerce is Taking Off. Here’s How it Gets to the Next Level
Social commerce is the latest frontier for brands looking to spur sales and boost revenues. The segment, which…
Executive Viewpoints March 10
Latest In: Meta
How AP Automation is Helping Protect Retailers Against Invoice Fraud
At a time when huge numbers of retailers and main street businesses are under incredible pressure just to…
Executive Viewpoints February 27
Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden
Ikea’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The…
News February 24
Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why
Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to…
Features February 21
How Youthforia Went from Instagram to Ulta in Less than 18 Months
“Direct to consumer” is so 2022. This year, DTC has a new meaning, or at least an alternate…
Features January 4
Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX
Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for…
News December 16
How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots
Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they…
Features December 2
The Counterintuitive Marketing Magic Behind True Classic’s DTC Success
Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds.…
Features November 21
Meta’s WhatsApp Takes Another Step Toward ‘Super App’ Status with Commerce Enhancements
Meta unveiled a number of updates that will make easier for users to find, message and buy from…
News November 17Top Stories
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