Marketers Kick Off Year of High-Profile Sporting Moments with Super Bowl LX: AI, GLP-1 Pitches Steal the Show
In an era of increasing media fragmentation, the Super Bowl remains one of the few live events that…
Features February 10
Latest In: marketing strategy
Small Business, Big Ideas: Eat Happy Kitchen’s Recipe for Breaking into a Crowded Market
This story is part of Retail TouchPoints’ ongoing “Small Business, Big Ideas” series, focusing on smaller retail brands…
Features December 16
Listen Now: Legendary Adman Ellis Verdi on the Art of Retail Advertising
This past summer, American Eagle made headlines around the world with its “Sydney Sweeney Has Great Jeans” ad…
Features October 29
How Conversational AI is Shifting SMS from a Marketing Tool to a Service Channel
From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have…
Features September 9
What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity
Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…
Features December 27
How Carter’s is Evolving with the Needs of Gen Z Parents
More than two-thirds (67%) of American adults with an income of $100,000 or more are parents, representing a…
Features December 6
True Religion Taps Multi-Platinum Rappers for 22nd Anniversary Campaign
Global lifestyle and apparel brand True Religion has launched a new collection to celebrate more than two decades…
News August 14
Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur
As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive…
Features July 17
#RICE24 Keynote: Why Culture, not Demographics, can Be a Brand’s ‘Biggest Cheat Code’
It can be difficult for executives immersed in the business of retail to appreciate the cultural significance of…
Features June 6Top Stories
