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Executive ViewPoints hubba influencers marketing strategy social media

Why Do Your Job When Influencers Can Do Your Job For You?

Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be…

Executive Viewpoints November 17
customer acquisition customer retention daily news discounts ecommerce hybris loyalty marketing strategy omnichannel online outlet site Retail TouchPoints Tommy Bahama

Tommy Bahama Launches New Online Outlet Experience

In the midst of a five-year plan for omnichannel growth, Tommy Bahama has made a series of investments…

Features June 4
customer feedback engagement marketing strategy social media

RTP Editors Share Their Favorite Social Moments

Social media is valuable in that it encourages retailers to get their creative juices flowing and have some…

Executive Viewpoints April 30
Alicia Fiorletta branding Customer loyalty David Beckham Fifth Avenue H&M marketing marketing strategy New York retail Retail TouchPoints

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Executive Viewpoints August 22
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