ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster
ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand…
News February 2
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Cardlytics Bolsters Digital Advertising Offering with $275M Acquisition of Dosh
Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Cardlytics runs banking…
News March 2Who Pinned It Best? 3 Steps For Retailers To Win At Pinterest Marketing
By Chris Palmer, BoxFox Every small retailer knows that Pinterest is one of the most loved sites by…
Executive Viewpoints January 8
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Storytelling, Relationship Building Top BTS Marketing Tactics
With back-to-school (BTS) spending expected to reach more than $75 billion in 2016, retailers cannot afford to skimp…
Features August 2
Multi-Screening: Increase Your Impact Through Social Media
As a marketer who utilizes multiple channels both online and offline, tracking the impact and effectiveness of campaigns…
Executive Viewpoints April 19
Strap Analyzes Consumer Data To Increase Marketing Campaign Relevance
With personalization a key goal among retailers today, merchants must find out how to gather, understand and leverage…
News January 5
Appboy Connected Content Helps Streamline Personalization Through Email, Mobile
In order to create more compelling and memorable shopping experiences, retailers are striving to create rich, multichannel campaigns…
News September 1Visa Checkout Expands To 33 New Retail Partners
Visa announced that it recently expanded its Visa Checkout service to include 33 new retail partners, including Barnes…
News August 255 Last-Minute Marketing Tips To Make Your Holiday Campaign A Success
By Samara Anderson, redpepper The strategies are settled, the creative is done, the messaging has been approved,…
Executive Viewpoints December 15Top Stories
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