Thorntons Aims To Have One Million Rewards Program Members By Q2 2015
Loyalty and rewards programs have been mainstays in the retail marketing mix for decades. But with the rise…
Features February 18
Latest In: loyalty
The ‘Switching Economy’ Leaves $1.6 Trillion Up For Grabs
Shoppers today have access to more product and brand options due to their day-to-day use of digital tools…
Features February 10
ID.me Expands Secure Rewards To All Consumers
When effective, personalized deals, offers and messages can help retailers foster long-term engagement and loyalty. To ensure customer…
News February 9
Resilient Loyalty: A Retail Value Proposition For The 21st Century
What we’ve come to call loyalty is badly broken. Businesses have let themselves slip into a mass-market definition…
Executive Viewpoints February 9
How To Create Engagement-Based Loyalty
Increasingly, brands and retailers are adopting engagement-based loyalty tactics to evolve in tandem with the way people shop.…
Executive Viewpoints January 19How To Make It In Mobile
By Young Pham, Comrade Mobile is opening the door for designing new experiences that compliment a brand’s physical presence.…
Executive Viewpoints January 19The Two Breeds Of Millennials: Making Fashion Magic For Marketers
By Cathy Saraniti, GfK Â Millennial is the magic word for many marketers. Consumers in this coveted target,…
Executive Viewpoints December 22
Tech Tools To Make The Independent Retailer’s Holiday Season Merry
If you had to grade yourself on your level of technology adoption, would you be headed for the…
Executive Viewpoints December 15Have You Ever Switched After A Bad Retail Experience? The RTP Editors Spill
Recently on the RTP blog, we outlined the bottom-line impact of poor customer service. An increasing number of consumers are…
Executive Viewpoints December 10Top Stories
