What? You Launched A Loyalty Program Without An Exit Strategy?
By Babs Ryan, ThoughtWorks Retail Seems that some loyalty customers are Plenti [sic] angry about having their current loyalty program replaced.…
Executive Viewpoints October 26
Latest In: loyalty programs
It’s Time To Think About Earned Loyalty Not Paid Loyalty
By Ian Truscott, Tahzoo CMOs think about digital marketing strategies and how to measure themselves often in terms…
Executive Viewpoints August 17The FaceShop Acquires 50,000 Loyalty Program Members With DataCandy Platform
The FaceShop, an all-natural cosmetics brand, has secured 50,000 loyalty program members across 30 store locations within four…
News August 7Lyft Rewards Drivers, Riders With My Starbucks Rewards
As part of a new, multi-year deal, transportation network Lyft and Starbucks are collaborating to reward loyal drivers…
News July 23
2 New Cloud Services Brings Oracle’s Total To 17
With the addition of Oracle Retail Insights and Oracle Retail Science, Oracle is now a “one-stop cloud shop,”…
Features July 21Dispelling Five Major Myths Of Customer Loyalty
By Ryan Rose, Clutch As an increasing number of businesses embrace “customer-centric” mantras and strive to earn consumer…
Executive Viewpoints July 13
More Than 5.5M Shoppers Save With Fuel Rewards From Shell
Loyalty programs play a significant role in retailers’ efforts to bring consumers into the store and keep them…
News July 13Marrying Segmentation And Big Data To Help Build Better Customer Relationships
By Lena Bourgeois, IXI Services In our current age of Big Data-driven business, retailers have a considerable head start,…
Executive Viewpoints June 8Toshiba Integrates With SAS To Strengthen Retail Loyalty
Toshiba Global Commerce Solutions has signed an agreement with SAS that enables the two companies to integrate retail…
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