Latest In: loyalty programs

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4 Tips To Improve Consumer Engagement With Loyalty Programs

Consumers are eager to sign up for loyalty program memberships: average program enrollment has climbed 31% over the…

Features June 5
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Spinx Loyalty Program Fuels C-Store Customer Satisfaction

Loyalty programs come in all shapes and sizes, and many retailers are finding that successful programs go beyond…

Features May 5
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APT Unveils Platform To Measure Impact Of Digital Ads

  Applied Predictive Technologies (APT), a Mastercard company providing cloud-based analytics software, launched APT Digital Omnichannel Testing (DOT),…

News January 19
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Verifone Partnership Enables Shoppers To Pay Using Loyalty Points

A partnership between Verifone and payment technology vendor FIS will enable shoppers to pay for purchases with the…

News January 18
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How Data Can Help Retailers Grow – And Scrub – Their Loyalty Lists

By Lena Bourgeois, IXI Services, a division of Equifax There’s no mystery as to why loyalty programs are…

Executive Viewpoints December 26
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Finish Line Blends Online And Offline Data To Personalize Emails

Leveraging data from customers’ in-store and online activities to create more personalized email communications, Finish Line has expanded its…

Features September 22
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MCX Pulls The Plug On CurrentC Payments App

Despite its initial backing by retail powerhouses including Walmart, Target and Best Buy, the CurrentC mobile payments platform…

News June 9
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Kohl’s Links Loyalty Rewards To Apple Pay

Kohl’s has integrated its private label credit card and loyalty program with a contactless, one-click payment option via…

News May 4
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Why Cash-Back Rewards Aren’t Just For Credit Card Companies Anymore

Loyalty programs are gaining steam as retailers of all sizes look to attract new customers and build relationships…

Executive Viewpoints April 19
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