Fanatics’ Live Commerce App Debuts with Big-Name Partners Including MLB and Gary Vee
Fanatics has launched its new livestream commerce business, Fanatics Live, which had first been announced in February 2023…
News July 28
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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials
It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on…
Features July 24
What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart
Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts:…
News July 14
Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook
Walmart is the first retailer to test out TalkShopLive’s new “shoppable simulcast” feature, which allows brands to broadcast…
News June 20
Innovation Labs Showcase Tech That’s Ready for Tomorrow’s Challenges
By necessity, retailers are most concerned with the present day: they have to make sales and engage customers…
News June 9
Live Commerce: The Next Sector to be Hit by the AI Revolution
ChatGPT has become the talking point of many water-cooler chats globally. It represents a new era in artificial…
Executive Viewpoints June 9
Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…
Features April 25
Poshmark Debuts Livestreaming to Address ‘Gap in Live Commerce in the U.S.’
As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature…
News April 5
How Livestream Shopping Channels the Power of Influencer Marketing
Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent…
Executive Viewpoints February 23Top Stories
