Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions
As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more…
News April 27
Latest In: instagram
Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…
Features April 25
Increasing ROI on Instagram: From the Desk of a Social Media Manager
Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a…
Executive Viewpoints April 4
Social Commerce is Taking Off. Here’s How it Gets to the Next Level
Social commerce is the latest frontier for brands looking to spur sales and boost revenues. The segment, which…
Executive Viewpoints March 10
For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the…
Features March 9
Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why
Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to…
Features February 21
How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots
Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they…
Features December 2
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2
Meta, Amex and TikTok Offer Holiday Help to Small Businesses
It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major…
News November 16Top Stories
