Supercharge Your 2022 Retail Strategy with SocialÂ
Merchants using an ecommerce platform can easily implement social selling into their 2022 strategy. Over the last year,…
Executive Viewpoints February 14
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Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.
What advertising platforms do retail marketers wish they could spend more time on? This was a critical question…
Executive Viewpoints January 7
Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features
Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier…
News November 15
How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations
Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun…
Features November 5
Brands and Consumers: How TikTok is Changing the Dynamics
Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing…
Executive Viewpoints November 3
Zuckerberg Emphasizes Marketplaces and the Metaverse as he Pivots Facebook to a Younger Audience
[Editors’ Note: This story was originally published on Oct. 26. On Oct. 28, Zuckerberg followed up on the…
News October 29
Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another.…
Features September 16
Shoppers Are Flocking to a New Digital ’Hood. What Does This Mean for Retail?
During the pandemic, much like our working lives and our socializing, retail had to migrate solely online —…
Executive Viewpoints July 20
Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around…
Features June 7Top Stories
