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Meta unveiled a number of new generative AI tools it is testing for advertisers including background generation.

UPDATE: Meta’s New Generative AI Features Now Available to Advertisers

Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New…

News October 6
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Search behavior is changing, here's how brands can respond.

What Shifts in Online Search Behavior Really Mean for Brands

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than…

Features September 28
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Meta rolls out new AI-powered ads tools in advance of the holiday season.

Meta Rolls Out New AI-Powered Ad Tools

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring…

News September 14
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Aspire Debuts Dashboard to Improve Influencer Campaign Analysis

Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance.…

News September 14
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Stop: Your Customer Journey isn’t Benefitting Your Customer

The online shopping industry has surpassed 2.6 billion digital shoppers in the first half of 2023, with 33%…

Executive Viewpoints August 8
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How Retailers Can Turn Inflation into Opportunity

In an environment where inflation still remains stubbornly high, consumers continue to be more price-sensitive than ever. Massive…

Executive Viewpoints July 21
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Alberstons is bringing its digital coupons to social media in partnership with Meta.

Albertsons Teams with Meta to Reinvent the Digital Circular

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling…

News July 14
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Anthropologie taps a combination of marketing channels and tactics to keep loyal customers happy and acquire new, younger consumers.

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…

Features June 22
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Container Store, Sam Edelman Join Rush to Resale

The Container Store has debuted its Closet Clean Out resale program for apparel and accessories, powered by the…

News May 2
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